LAYER 01SEO that still wins Google
The foundation, done properly. AI engines cite pages that already rank, so classic search is step one, not optional.
- Technical and on page audits
- Keyword and content strategy
- Local SEO and GBP optimization
LALIT SHARMA · DELHI NCR · 28.6139° N
I make brands findable in the age of AI search.
Search no longer ends at Google. People ask ChatGPT, Gemini and AI Overviews, and the brands that win are the ones those answers cite. I work across all three layers of modern visibility: SEO to rank, AEO to be the answer, GEO to be the source AI trusts.
SECTOR 01 · THE SHIFT
Search moved. Most brands haven't.
For twenty years visibility meant one thing: rank on page one. Then AI began answering questions directly, and the clicks that once reached websites started staying inside the answer.
That is not the end of search. It is a new map. AI engines still need sources to cite, and they pick pages with real expertise, clean structure and first hand proof. Getting picked is a craft. Watch it happen:
how do I get my brand cited by AI search?
// That citation is the new page one. GEO is the craft of earning it.
SECTOR 02 · REACH
Live chart: every orange pulse is a project leaving my desk in Delhi for a client market abroad.
DEL · HOME BASE + PROJECT PULSES
CLIENT MARKETS · NYC LON TOR SYD
Charted from Delhi. Found at every latitude.
I have shipped SEO for brands in India, the US, the UK, Canada and Australia, from B2B SaaS platforms to e-commerce stores and local service businesses. Different markets, same mission: be the result people find and the source AI quotes.
0
Years in SEO
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Disciplines: SEO GEO AEO
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Markets served
SECTOR 03 · EXPERTISE
Three layers of modern visibility.
LAYER 02GEO for AI engines
Generative Engine Optimization: engineering your content to be quoted by ChatGPT, Gemini, Perplexity and AI Overviews.
- AI citation and visibility audits
- E-E-A-T and entity building
- Structured, source ready content
LAYER 03AEO and teardowns
Answer Engine Optimization plus honest, jargon free breakdowns of why a brand is invisible and the exact route out.
- Answer box and snippet capture
- Competitor visibility maps
- Roadmaps your team can run
SECTOR 04 · SIGNAL TUNER
Tune into any channel.
Six disciplines, one operator. Pick a channel to see what I actually do inside each one.
FREQ 028.61
Local SEO
SECTOR 05 · LOGBOOK
Brands that trusted the chart.
Selected client work spanning SEO, digital marketing and Salesforce projects.
JW
Jameson Whiskey
jamesonwhiskey.com · Global spirits brand
Search visibility work for one of the world's most recognized whiskey brands.
LINE TASK ▸ META TITLES & DESCRIPTIONS
JF
JST Firma
Mexican real estate
SEO and digital marketing for a real estate firm competing in a local, high intent market.
LINE TASK ▸ ON PAGE OPTIMIZATION
BZ
Benzinga
Financial media & data
Project work for a major financial news and market data platform.
LINE TASK ▸ PAGE SCHEMA & STRUCTURED DATA
+ MORE ENGAGEMENTS ACROSS IN · US · UK · CA · AU
SECTOR 06 · LOADOUT
The instruments I navigate with.
Search & Analytics
Google Search Console
Google Analytics 4
SEMrush
Ahrefs
Screaming Frog
BrightLocal
Looker Studio
Google Ads
AI & Content
ChatGPT
Gemini
Perplexity
WordPress
Shopify
CRM & Outreach
Salesforce
HubSpot
Apollo.io
Hunter.io
SECTOR 07 · OPERATOR FILE
I'm Lalit Sharma. Finding things is my job.
I have spent 5+ years in SEO and digital marketing, from e-commerce and Shopify stores to B2B SaaS and local service businesses, for clients across five markets.
When AI search arrived, most of the industry saw a threat. I saw the most interesting ranking problem in twenty years and went deep on GEO and AEO before most people could expand the acronyms.
LalitWerk is where that work lives: real audits, real teardowns, real numbers. No recycled checklists. If it's published here, I tested it first.
OPERATOR DOSSIERLS-2864
EducationMBA, IT and Marketing
CertifiedGoogle Analytics · Google Ads · SEMrush · HubSpot · Salesforce ADM-201
FocusB2B SaaS · E-commerce · Services
SpecialtyGEO and AEO, AI search visibility
BaseDelhi NCR · 28.6139° N, 77.2090° E
SECTOR 08 · BLOGS
Latest from the blog.
SECTOR 09 · ESTABLISH CONTACT
Can AI find your brand?
Tell me your site and your market. I'll tell you where you actually stand, in Google and in the answers AI gives.
PREFER EMAIL? → lalit5comm@gmail.com